Sonic branding for a guitar fuzz pedal.
i. Sleek
ii. Trendy
iii. Niche
iv. Unique
v. Intense
vi. Attention getting
vii. Loud
viii. Inspiring
ix. Distorted
x. Professional
i. Since the item is a guitar effects pedal, sounds that are associated with it will be guitar playing. However, there is a specific type of guitar playing that is associated with this kind of pedal. This type of pedal is used to create the distorted sounds associated with Jimi Hendrix’s music (Matthies 2015). Therefore, distorted guitar solos, crunchy rhythms will be associated with the pedal.
ii. Other sounds would be that of a 4 piece rock band: bass guitar, guitar, drum kit, possibly vocals.
iii. Perhaps a more modern sounding band would be more attractive to potential customers wanting to create a unique sound.
i. I would like the consumer to feel how they do when they see their favourite band live, or the feeling they had when they first learned how to play guitar, imagining all the solos they were going to play and how cool they would be/sound.
ii. I would like them to imagine what it would feel like to play a packed concert, with their screaming lead guitar filling the venue.
iii. I would like the consumer to play guitar after being inspired by the feeling that the sonic branding gave them. Imagining what their guitar tone would sound like with this new pedal.
i. The genres that fit the brand the most would be alternative rock, blues rock, and hard rock. So… rock. Electronic music would be most in-congruent because guitars are not generally featured as the primary instrument in that genre.- Mood Board: I recorded a cover of a song by the band Queens of the Stone Age titled “I Never Came”. A selected a portion of the song that features a guitar lead that uses this type of pedal that I think illustrates what kind of music/sound would be featured with this product. The link to the preview of the cover can be found here: https://soundcloud.com/user-486799483/rta907-blog-4-qotsa-i-never-came-cover-preview
Works Cited
Matthies, Aaron. 2015. “The Ultimate Guide to Jimi Hendrix: Tone, Gear, Effects (Updated 2020)” Guitar Gear Finder. Accessed April 12, 2020 from https://guitargearfinder.com/guides/ultimate-guide-jimi-hendrix-tone-gear-effects/
Sound Media 